Cookie Policy
Last Updated: 15-09-2024
This Cookie Policy explains how Rapid Tech Insights (“RTI”, “we”, “our”, or “us”) uses cookies and similar tracking technologies when you visit our website (rapidtechinsights.com).
By continuing to browse our website, you consent to our use of cookies in accordance with this policy — unless you disable cookies in your browser settings.
1. What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They help us recognize your device and store information such as your preferences, site navigation, and interaction patterns.
2. Types of Cookies We Use
| Cookie Type | Purpose | Examples |
|---|---|---|
| Essential Cookies | Enable core site functionality and security | Login sessions, form functionality |
| Performance & Analytics Cookies | Understand website traffic and user behavior | Google Analytics, usage statistics |
| Functional Cookies | Remember preferences to enhance experience | Language or region settings |
| Marketing & Advertising Cookies | Track engagement for targeted or customized marketing | Ad conversion tracking |
Note: Some cookies are session-based (temporary), and some are persistent (stored until expiration or deletion).
3. Third-Party Cookies
We may use third-party services such as:
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Analytics tools (e.g., Google Analytics)
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Advertising partners (if future campaigns are applied)
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Embedded content providers (e.g., YouTube)
These third parties may place their own cookies and have their own privacy policies.
4. How We Use Cookies
We use cookies to:
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Improve website speed, security, and usability
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Analyze performance and optimize content
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Personalize user experience
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Measure marketing outcomes (if applicable)
We do not use cookies to collect personally sensitive information without consent.
5. How You Can Manage Cookies
You can accept or decline cookies through:
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The cookie consent banner (if enabled)
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Browser settings and tools
(e.g., Chrome, Firefox, Edge, Safari > Privacy settings)
You may:
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Delete cookies already stored on your device
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Block cookies from being set
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Limit tracking and analytics
If you disable cookies, some website features may not function correctly.
6. Legal Compliance
We comply with:
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Kenya Data Protection Act (2019)
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EU GDPR for visitors from Europe
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Other relevant international privacy regulations
Where required, we ask for explicit consent before using non-essential cookies.
7. Changes to This Cookie Policy
We may update this policy occasionally.
Any changes will be posted on this page with a revised date at the top.
8. Contact Us
For questions about this Cookie Policy or data protection practices, contact us:
[email protected]
For more information on how we handle your personal data, please see our Privacy Policy.
Essential
Essential cookies enable basic functions and are necessary for the proper function of the website.
| Cookie ID | Purpose | Duration |
|---|---|---|
| wpconsent_preferences | This cookie is used to store the user's cookie consent preferences. | 30 days |
Statistics
Statistics cookies collect information anonymously. This information helps us understand how visitors use our website.
Google Analytics
Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Learn more| Cookie ID | Purpose | Duration |
|---|---|---|
| _gac_ | Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together. | 90 days |
| __utma | ID used to identify users and sessions | 2 years after last activity |
| __utmt | Used to monitor number of Google Analytics server requests | 10 minutes |
| __utmb | Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server. | 30 minutes after last activity |
| __utmc | Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session. | End of session (browser) |
| __utmz | Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server | 6 months after last activity |
| __utmv | Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server. | 2 years after last activity |
| __utmx | Used to determine whether a user is included in an A / B or Multivariate test. | 18 months |
| _ga | ID used to identify users | 2 years |
| _gali | Used by Google Analytics to determine which links on a page are being clicked | 30 seconds |
| _ga_ | ID used to identify users | 2 years |
| _gid | ID used to identify users for 24 hours after last activity | 24 hours |
| _gat | Used to monitor number of Google Analytics server requests when using Google Tag Manager | 1 minute |
