What Needed to Change
MESH needed to modernize its platform for future growth while improving performance, search visibility, maintainability and reliability. The team also needed better connections between platform, product and behavioral data so management could understand usage, retention, segmentation and content engagement.
How We Approached It
RTI provided technical leadership across platform redesign, cloud architecture and analytics. The web experience was rebuilt with Next.js, the Azure environment was reviewed for sound architecture and cost decisions, and analytics pipelines were designed to connect internal databases with Google Analytics and Amplitude.
Putting the Approach Into Operation
The architecture was designed to support a future operating target of up to five million monthly users. RTI also developed reporting capabilities for monthly active users, retention, audience segments, interests and content engagement, while coordinating technical decisions between management and engineering teams.
- 01Technical leadership
- 02Cloud architecture
- 03Platform redesign
- 04Performance optimization
- 05Data integration
- 06Analytics
Documented Outcome
MESH gained a modern platform foundation, a clearer cloud strategy and an integrated analytics capability. Product and management teams received a stronger basis for understanding audience behavior and guiding future platform decisions.
