FMCG and distribution

From Delayed Field Reports to Real-Time Sales Visibility

How RTI developed SokoAxis Pro to connect field activity with current management visibility across routes, outlets, orders and sales performance.

  • Product discovery
  • UX design
  • Software engineering
  • Mobile development
  • Reporting and analytics
Client: A regional FMCG and distribution business
ChallengeThe business was using a slow and cumbersome sales-force automation system.
InterventionRTI began with interviews and workshops focused on how field teams and supervisors actually worked.
ClientA regional FMCG and distribution business
OutcomeThe business gained a centralized, current view of field execution.

What Needed to Change

The business was using a slow and cumbersome sales-force automation system. Reporting was delayed, adoption was inconsistent, and management lacked a dependable view of agent locations, outlet visits, orders, performance and route execution.

How We Approached It

RTI began with interviews and workshops focused on how field teams and supervisors actually worked. The team designed the product around those workflows, tested it iteratively with users, and developed a mobile field-sales application connected to a web management portal.

Putting the Approach Into Operation

The platform brought together GPS- and time-stamped visits, route planning, outlet check-ins, orders, sales, payments, inventory, surveys, targets and management dashboards. The original client solution was subsequently developed into the configurable SokoAxis Pro platform.

Capabilities applied
  • 01Product discovery
  • 02UX design
  • 03Software engineering
  • 04Mobile development
  • 05Reporting and analytics

Documented Outcome

The business gained a centralized, current view of field execution. Supervisors could identify gaps earlier and follow up using consistent information, while RTI established a reusable product foundation that could be refined with additional customers.

OutcomeThe business gained a centralized, current view of field execution.

Need clearer visibility across your field operation?

Let’s identify the workflows, data and controls needed to connect field execution with management decisions.

Book an Operations Review